Good Work Group partnered with Better Futures Minnesota to develop a long-term communications strategy focused on shifting perceptions and polices around men in transition while also growing support for deconstruction and reuse in Minnesota. This project includes ongoing social media storytelling and engagement and a public policy and grassroots communications campaign designed to encourage deconstruction ordinances across Minnesota in an effort to create jobs and support Minnesota’s environment.
Good Work Group provides ongoing communications and thought leadership support through grassroots advocacy campaigns and storytelling, including blogs, personal success stories, and content that uses current news stories as a lens for policy change around prisons, re-introduction, and housing in Minnesota.
We also create white papers detailing Better Futures’ social return on investment, which are distributed to policymakers and philanthropy organizations in an effort to increase funding for Better Futures’ mission to serve men who have been marginalized.
Good Work Group also created a new easy-to-use e-commerce website that focused on storytelling around Better Futures’ mission and showcased in real time all of the new and used materials in the ReUse Warehouse in South Minneapolis.
We work with Better Futures Minnesota to provide:
- Impact storytelling and communications
- Social media management
- Thought leadership/key message development
- Web content strategy
- White papers
- Web design and development
- Marketing and outreach
- Public relations