Good Work Group partners with Minnesota Education Equity Partnership (MnEEP) to provide:
- Communications and storytelling strategy
- Website content strategy
- Thought leadership strategy
- Action plan
- Staff training
- Process mapping
- Public relations
- Ongoing communications support
For MnEEP, communications are a vital component for fulfilling the organization’s mission to drive systems change and build race equity in education. Good Work Group started from the ground up to interview key stakeholders and begin to build a strong communications plan that focused on increasing understanding of and advocacy for MnEEP’s Big Bold Goals.
We worked to build a strategic communications plan for advocacy storytelling and movement building; staff blogs and publications; and authentic public relations and message amplification. From there, we created a web content strategy that supported thought leadership and calls to action for grassroots advocacy. In addition, we worked with staff to develop focused messaging and a thought-leadership glossary of key race equity terminology.
Currently, Good Work Group serves as an ongoing partner and communications consultant to MnEEP, providing editing, training, insight, and support for staff blogs, policy reports, outreach campaigns, public relations, fundraising, and more.