MnEEP knows that communications are a vital component for fulfilling its mission to drive systems change for race equity. Good Work Group started from the ground up to interview key stakeholders and begin to build a strong communications plan that focused on increasing understanding of and advocacy for MnEEP’s important work in building race equity in education.
We worked to launch a new, stronger website (in partnership with Wedge Technologies), and created a strategic communications plan for advocacy storytelling, staff blogs and publications, and authentic public relations and message amplification. In addition, we worked with staff to develop focused messaging and a thought-leadership glossary of key race equity terminology.
Currently, Good Work Group serves as an ongoing partner and communications consultant to MnEEP, providing editing, training, insight, and metrics for staff blogs, policy reports, outreach campaigns, public relations, fundraising, and more.
Good Work Group partnered with MnEEP to provide:
- Communications strategy
- Website content strategy
- Thought leadership strategy
- Action plan
- Staff training
- Process mapping
- Public relations
- Ongoing communications support