Advancing health equity for all

Good Work Group works with MNA to increase grassroots support through:

• Strategic communications

• Narrative-shift strategy

• Social media messaging and management

• Blogs and advocacy storytelling

• Online content and creative campaigns

Good Work Group partners with MNA to develop and manage digital storytelling strategies for nurse values and campaigns, including Quality Patient Care and Nurses for Erin Murphy, two political campaigns nurses are supporting in an effort to ensure all Minnesotans have access to safe, quality, and affordable healthcare.

I work directly with the communications team at MNA to develop content and campaigns that inform, educate, and inspire the public to advocate for candidates and polices that support healthcare for all Minnesotans and quality care through safe nurse-to-patient ratios.

This includes developing narrative-shift campaigns and journalistic content; nurse and patient stories; and using healthcare news as a lens to increase grassroots advocacy for quality, affordable care for all Minnesotans.